Sam’s Club needed to modernize its brand and reach new audiences in bold, creative ways. From Super Bowl commercials to celebrity partnerships, I helped concept and craft integrated campaigns that spanned TV, social, digital, and print. These projects drove tangible results including 4B+ impressions, 200K+ new memberships, and $1.13M in revenue.
Holiday '22: Merry Like This
TV / OLV / Digital Assets
Partnered with Kevin Hart and singer-songwriter Kirby to launch a holiday campaign that included a short film (screened in 1,700 theaters) and an original holiday track with 200K+ streams.
SuperBowl LVI: Like a VIP
TV / Email / Digital Assets
Launched Sam’s Club’s first-ever Super Bowl commercial spotlighting its Scan & Go feature. The campaign generated 4B+ impressions, 38K app downloads, 42K social mentions, and 207K new memberships.
Member's Mark Refresh
OLV / Email / Digital Assets
Led messaging strategy and asset development for a major sustainability initiative. Helped reposition the Member’s Mark private label to reflect Sam’s Club’s long-term sustainability efforts.
Holiday '21: Kevin's Club
TV / OLV / Email / Digital Assets
Developed creative messaging for a full Kevin Hart takeover across paid social, email, and video. Results: 320M impressions, $1.13M in visit revenue, and 57M reach across channels.
