The small business lender needed help improving SEO performance and overall brand visibility. As lead writer, I spearheaded a blog overhaul, built out the resource center, and supported digital and direct marketing campaigns. These efforts helped Kabbage rank in the top 2 Google search results, grow the customer base to 150K, boost email engagement rates by 32%, and increase organic search traffic by 68%. I also helped define and roll out a new brand voice as the company scaled.