Intuit Mailchimp is a platform built for small business success. As Senior Copywriter, I turn complex integrations into clear, compelling stories to bridge the gap between technical depth and human benefit. I craft messaging that drives adoption, reduces friction, and moves people to act.
Canva x Mailchimp GTM
Intuit Mailchimp x Canva Partnership
Landing Page | Enablement Materials | Go-to-Market Copy
Canva users needed a frictionless path from design to campaign without the rebuilds, handoffs, or HTML headaches. Over four months, I created end-to-end copy across web surfaces, enablement materials, and social to launch Publish to Mailchimp, a new integration built alongside the existing Mailchimp Canva Sync. The messaging made a technical product feel effortless, positioning Mailchimp as the natural next step for every Canva creator.
Landing Page
Social Carousel (Meta, LinkedIn)
Announcement Video
Canva Create 2026
Intuit Mailchimp x Canva
Event Copy | On-Site Materials | Post-Event Emails
At Canva's flagship annual event, we brought the integration to life in person. I wrote copy across on-site postcards, stickers, a motion loop, a canned demo, and post-event emails — all anchored to a single through-line: "Go from create to campaign." When Mailchimp's Director of Design took the stage for an AI-focused panel, I extended the moment across IG, FB, Threads, and LinkedIn with platform-specific captions that kept the conversation going long after the keynote ended.
Demo Video
Postcard
Thought Leadership Social Carousel (Meta, LinkedIn)
Interactive Demo
Integration Mockup (AUI)
Sticker Sheet
Partner Toolkit Expansion
Partner Marketing | Enablement Copy | Always-On
Top tech partners needed a toolkit that could actively drive acquisition, revenue, and retention. I wrote copy for a modular Partner Growth Toolkit and accompanying assets including email templates, digital ads, and social, keeping messaging tightly aligned to shared value propositions across every channel. Built on a rolling timeline, the work continued to evolve through ongoing feedback and brief updates with the marketing lead.
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