The first-of-its-kind fractional real estate investing platform aims to boost brand awareness and conversions. Through multiple campaigns spanning across various channels, we've able to increase first-time registrants and investors by 120% and 215% QoQ respectively. We've also been able to increase transferred investments by 9% QoQ (from $32.1M to $33.8M). I lead the content creation across all Groundfloor channels — from establishing a brand voice to improving user experience in the mobile app.