Groundfloor is a first-of-its-kind fractional real estate investing platform. As creative content lead, I contributed to a full website and mobile app redesign by writing UX copy, refining in-app messaging, and ensuring consistency across mobile, email, web, and product touchpoints. By collaborating closely with Product, Design, and Customer Support, I helped:
 

• Grow first-time investors by 102%

• Increase active investors by 51%

• Boost referrals by 26% and retention by 18%

• Raise customer satisfaction by 15%

• Improve user engagement by 44%
   

From building a unified brand voice to creating in-app badges and landing page copy, I supported strategy, ideation, and execution across multiple channels, bridging creative clarity with measurable growth.